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Co-existence of high-end and popular brands, with a broad market and different customer segment
With the uncertainty of the economic environment, high-end and cost-effective are the two main directions for the future development of enterprises. On the one hand, the phenomenon of consumer downgrading has prompted consumers to make more rational purchasing decisions, and the demand for cost-effective products and channels has increased significantly; on the other hand, high-end brands such as Arc'teryx, Salomon, and DESCENTE meet the middle class's continuous pursuit of status symbols and quality of life. As a manufacturer of outdoor products such as folding wagons and outdoor tables and chairs, our products are designed and made to a high standard. However, there will be differences in materials and styles to meet the different needs, depending on their budgets and requirements.
- Using online stores to design more vivid consumer experience journeys
Against the backdrop of the economic downturn, consumers are shifting more attention to online content. Internet users spend an average of 2 hours per day on short videos. Entertaining and piecemeal communication is changing the mode of brand-consumer interaction and has a direct impact on brand sentiment, cognitive labels, and conversion rates. Although we are a supplier, we are also deploying our social media matrix, with our LinkedIn, YouTube, and Facebook accounts, which are updated daily with company news, production inquiries, and product launches, to create a corporate culture and increase publicity.
- Outdoor Sustainability and Social Responsibility is a New Fashion
As awareness of environmental protection grows, the younger generation of outdoor consumers has begun to take an interest in sustainability topics such as pollution, carbon emissions, plastic use, and resource waste. Patagonia's marketing has proven that consumers are increasingly tending to buy products that are related to sustainability. As a professional supplier of outdoor products, we will adhere to the direction of environmental protection and social responsibility. Our folding wagons, folding tables and chairs, and other outdoor products are made of environmentally friendly materials, and we are committed to reducing waste generation and satisfying clients and consumers.
- The role of offline stores changes from sales to brand culture center, experience center, and service center
More and more people are choosing online shopping, even so, 70% of consumers think that "offline store experience and try on" is an important part of shopping. Today, more and more outdoor brand stores are gradually transforming from sales centers to brand culture centers, experience centers, and consumer service centers, and it is no longer appropriate to simply take sales as the purpose of store operation. We have built an outdoor experience room in our factory, incorporating participation, sensory, experience, and other elements, so that buyers can use our products and experience our unique outdoor culture.
In this competitive market, we understand the importance of cooperating with buyers and brands from all over the world. We are committed to providing high-quality outdoor products and services to meet the needs and expectations of our customers. Through mutual efforts and cooperation, we jointly promote the development of the outdoor industry.
