Pan-entertainment social, niche, and fun entertainment outdoor sports are increasingly on the rise, it is an industry full of energy and vitality. More and more consumers are trying and exploring new sports, which puts new requirements on the development of sellers in the sports and entertainment category.
【Global Trend of Sports and Entertainment Category】
Mountaineering and camping, high enthusiasm global, tends to the development of the public, outdoor sports industry revenue growth.
Exquisite camping is a new concept, which is no longer the traditional wild camping, but the exquisite indoor life through to the wild, the elegant, comfortable, intimate lifestyle in the wild camping. This lifestyle brings relaxation and peace of mind and body, allowing one to immerse oneself in nature. This trend is gradually gaining popularity and has become a way of leisure pursued by more and more young people.
In 2021, global camping tent sales reached $2.29 billion, a CAGR of 5%, and are expected to reach $2.9 billion by 2029; and penetration of outdoor sports participation numbers in the U.S. reaches a record high of 54% in 2021.
【China Outdoor Enterprise Scale】
China is the world's factory, the relevant industry chain up and downstream hot, China's tent enterprises more than 33,000, more than 1,100 canopy enterprises, more than 5,000 sleeping bag enterprises, folding chair enterprises 1,200, January to June 2022, the newly registered enterprises more than 8,000, an increase of 114 % YOY;
Camping tents, camping kitchenware, and camping sleep system user demand is more inclined to more personalized, appearance differentiation, exquisite camping, lightweight and easy to store, build simple camping trend categories; inflatable tents, second open tents, cooler box demand is strong; Our folding carts become the first choice of outdoor activity enthusiasts to transport outdoor equipment by its lightweight and easy to store, getting more and more attention from buyers. Different buyers show different buying behaviors, this article explained： Buyer Behaviors in the Leisure Industry - Knowledge (toursporting.com)
From niche to mass, the trend continues to rise, and the sports entertainment industry is seeing new growth opportunities. As a manufacturer of folding wagons and a supplier of outdoor products, we tap into market trends, conduct research and development, and innovate to meet the ever-changing needs of our customers.
