Japan is one of the leading outdoor markets in the world, with a projected sports and outdoor revenue of US$2.69b this year with an annual growth rate of 10.25% from 2023-2027 . This growth places it firmly among the world's leading outdoor markets. Japan is the fifth largest outdoor retail market after China, the United States, the United Kingdom and Germany. The country’s outdoor enthusiasts enjoy everything from skiing and snowboarding to camping and hiking.Spring is a prime time of year for Japanese to travel extensively, women will increasingly explore the outdoors alone, people will take culinary-focused trips, and outdoor activities and camping will become popular pursuits.
Rakuten Ichiba, one of the top e-commerce platforms in Japan, has been witnessing a surge in outdoor sales, with an annual average growth rate of more than 24.3% from 2019 to 2022. Portable power sources, lodge-style tents, camping air mattresses, portable projectors and waterproof speakers are some of the popular items among customers.Rakuten Ichiba is a key player in Japan’s outdoor market, catering to the growing demand for quality products and services among outdoor lovers.
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